I conduct research across different areas of social and cognitive psychology with sometimes more and sometimes less focus on consumer contexts. Currently my main focus is the cognitive-ecological approach of stereotype formation. Occasionally, I mix in a little bit of personality research. In general, most of my research interests can be subsumed under the fields attitude change and judgment & decision making. I am a big fan of clean experimental designs and statistical modeling of cognitive processes. Also, I very much appreciate open science methods (e.g., preregistration). 

Some Current Research Projects

Articulation Dynamics and (Evaluative) Judgments

I study the cognitive processes behind the articulatory in-out effect.

Attitude Learning via Co-Occurrences

I am interested in the cognitive principals behind evaluative learning and their implications for consumer contexts (e.g., brand placements in video games).

Default Effects in Decision Making

Why do we often stick with the default option in a choice situation? And who is most likely to stick with the default?

Typicality, Fluency, and Familiarity

I study the effects of typicality and fluency on (evaluative) judgments.

Cognitive-Ecological Influences on Consumer Choices

How does the distribution of information in the environment interact with cognitive biases?

Personality and Evaluation

I study the role of interindividual differences in the appraisals of affective pictures that are used across research disciplines.

Inaction Inertia

Why (and who) are people less likely to take an offer it they missed a larger offer on a previous occasion?

Illusory Correlations

When and how do people rely on baserates to infer contingencies in the environment?


I only list published/accepted papers here. If you are interested in work in progress, please contact me :)

2023/in press

  • Ingendahl, M., & Vogel, T. (in press). (Why) Is Evaluative Conditioning Moderated by Big Five Personality Traits? Collabra: Psychology.

  • Ingendahl, M.*, Vogel, T.*, Maedche, A., & Wänke, M. (2023). Brand Placements in Video Games: How local in-game experiences influence brand attitudes. Psychology & Marketing. 


  • Paunov, Y. Vogel, T., Ingendahl, M., & Wänke, M. (2022). Transparent by choice: Proactive disclosures increase compliance with digital defaults. Frontiers in Psychology.
  • Topolinski, S., Boecker, L., Löffler, C.S., Gusmao, B., & Ingendahl, M. (2022). On the emergence of the in-out effect across trials: Two items do the trick. Psychological Research.
  • Ingendahl, M., & Vogel, T. (2022). Stimulus Evaluation in the Eye of the Beholder: Big Five Personality Traits Explain Variance in Normed Picture Sets. Personality Science, 3.
  • Hoogeveen, S., Sarafoglou, A., Aczel, B., ..., Ingendahl, M., ..., Wagenmarkers, EJ. (2022). A many-analysts approach to the relation between religiosity and well-being. Religion, Brain & Behavior.
  • Vogel, V., McMahon, C., Prenoveau, J., Kelchtermans, S., Magyar-Russell, G., Ingendahl, M., Schaumans, C. (2022). Different facets, different results: The importance of considering the multidimensionality of constructs. Religion, Brain & Behavior.
  • Ingendahl, M., Vogel, T. , & Topolinski, S. (2022). Can sequencing explain the in-out effect?. Trends in Cognitive Sciences.
  • Vogel, T., Ingendahl, M., & McCaughey, Linda (2022). Contingency Inferences From Base Rates: Conditional and Unconditional. Judgment and Decision Making, 17(2), 400-424.
  • Ingendahl, M., Vogel, T., & Wänke, M. (2022). The Articulatory In-Out Effect: Driven by Articulation Fluency? Journal of Experimental Social Psychology, 99, 104273.
  • Ingendahl, M., Vogel, T., & Topolinski, S. (2022). The articulatory in-out effect: Replicable but inexplicable. Trends in Cognitive Sciences, 26, 8-10.
  • Ingendahl, M., & Vogel, T. (2022). Choosing a brand name that's "in" - disgust sensitivity, preference for intuition, and the articulatory in-out effect. Personality and Individual Differences.
  • Ingendahl, M., & Vogel, T. (2022). The Articulatory In-Out Effect: Driven by Consonant Preferences?. Journal of Personality and Social Psychology.


  • Halicki, K., Ingendahl, M., Meyer, M., John, M., Schreiner, M., & Wänke, M. (2021). From which direction does the Empire strike (back)? Attack vs. defense and the Spatial Agency Bias. Frontiers in Psychology, 12, 1481. 
  • Ingendahl, M., Schöne, T., Wänke, M., & Vogel, T. (2021). Fluency in the in-out effect: The role of structural mere exposure effects. Journal of Experimental Social Psychology, 92, 104079. j.jesp.2020.104079
  • Ingendahl, M., Hummel, D., Maedche, A., & Vogel, T. (2021). Who can be nudged? Examining nudging effectiveness in context of Need for Cognition and Need for Uniqueness. Journal of Consumer Behaviour 20(2), 324- 336.
  • Vogel, T., Ingendahl, M., & Winkielman, P. (2021). The Architecture of Prototype Preferences: Typicality, Fluency, and Valence. Journal of Experimental Psychology: General, 150(1), 187-194.