I conduct research across different areas of social, cognitive, and personality psychology with a focus on digital and consumer contexts. In general, most of my research interests can be subsumed under the fields attitude change and judgment & decision making. Currently my main focus are cognitive-ecological explanations of attitude change and decision making. I am a big fan of experimental designs and statistical modeling of cognitive processes. Also, I very much appreciate open science (e.g., preregistration). 

Current Research Projects

Articulation Dynamics and (Evaluative) Judgments

I study the cognitive processes behind the articulatory in-out effect.

Attitude Learning via Co-Occurrences

I am interested in the cognitive principals behind evaluative learning and their implications for consumer contexts (e.g., brand placements in video games).

Default Effects in Decision Making

Why do we often stick with the default option in a choice situation? And who is most likely to stick with the default?

Typicality, Fluency, and Familiarity

I study the effects of typicality and fluency on (evaluative) judgments.

Cognitive-Ecological Influences on Consumer Choices

How does the distribution of information in the environment interact with cognitive biases?

Personality and Evaluation

I study the role of interindividual differences in the appraisals of affective stimuli. 

Inaction Inertia

Why (and who) are people less likely to take an offer it they missed a larger offer on a previous occasion?

Illusory Correlations

When and how do people rely on mere baserates to infer correlations in the environment?


I only list published/accepted articles here. If you are interested in work in progress, please contact me :)

2024 & in press

  • Ingendahl, M., Woitzel, J., & Alves, H. (2024). Who shows the Unlikelihood Effect – and Why? Psychonomic Bulletin & Review. 
  • Löffler, C.S., Naber, D., Weiger, N., Zürn, M.K., Silva, R.R., Ingendahl, M., & Topolinski, S. (2024). Mood and fluency – The Case of pronunciation ease, liking, and trust. European Journal of Social Psychology.  


  • Ingendahl, M.*, Vogel, T.*, Maedche, A., & Wänke, M. (2023). Brand Placements in Video Games: How local in-game experiences influence brand attitudes. Psychology & Marketing. 
  • Ingendahl, M., Woitzel, J., & Alves, H. (2023). Just Playing the Role of Good Study Participants? Evaluative Conditioning, Demand Compliance, and Agreeableness. Social Psychological and Personality Science. 
  • Ingendahl, M., Woitzel, J., Propheter, N., Wänke, M., & Alves, H. (2023). From Deviant Likes to Reversed Effects: Re-Investigating the Contribution of Unaware Evaluative Conditioning To Attitude Formation. Collabra: Psychology.  
  • Ingendahl, M., Maschmann, I.T. , Embs, N., Maulbetsch, A., Vogel, T., & Wänke, M. (2023). Articulation Dynamics and Evaluative Conditioning: Investigating the Boundary Conditions, Mental Representation, and Origin of the In-Out Effect. Cognition & Emotion 
  • Ingendahl, M., & Vogel, T. (2023). (Why) Is Evaluative Conditioning Moderated by Big Five Personality Traits? Collabra: Psychology.

  • Ingendahl, M. (2023). Warum wir BODIKA_1996 eine Mikrowelle abkaufen, KODIBA_1996 aber nicht – Artikulationsmuster und ihre Wirkung auf Urteile und Entscheidungen. In-Mind. 
  • Topolinski, S., Boecker, L., Löffler, C.S., Gusmao, B., & Ingendahl, M. (2023). On the emergence of the in-out effect across trials: Two items do the trick. Psychological Research. 
  • Hoogeveen, S., Sarafoglou, A., Aczel, B., ..., Ingendahl, M., ..., Wagenmarkers, EJ. (2022). A many-analysts approach to the relation between religiosity and well-being. Religion, Brain & Behavior.
  • Vogel, V., McMahon, C., Prenoveau, J., Kelchtermans, S., Magyar-Russell, G., Ingendahl, M., Schaumans, C. (2022). Different facets, different results: The importance of considering the multidimensionality of constructs. Religion, Brain & Behavior.


  • Ingendahl, M., Vogel, T., & Wänke, M. (2022). The Articulatory In-Out Effect: Driven by Articulation Fluency? Journal of Experimental Social Psychology, 99, 104273. 
  • Ingendahl, M., Vogel, T., & Topolinski, S. (2022). The articulatory in-out effect: Replicable but inexplicable. Trends in Cognitive Sciences, 26, 8-10. 
  • Ingendahl, M., & Vogel, T. (2022). Choosing a brand name that's "in" - disgust sensitivity, preference for intuition, and the articulatory in-out effect. Personality and Individual Differences. 
  • Ingendahl, M., & Vogel, T. (2022). The Articulatory In-Out Effect: Driven by Consonant Preferences?. Journal of Personality and Social Psychology. 
  • Ingendahl, M., & Vogel, T. (2022). Stimulus Evaluation in the Eye of the Beholder: Big Five Personality Traits Explain Variance in Normed Picture Sets. Personality Science, 3.
  • Ingendahl, M., Vogel, T. , & Topolinski, S. (2022). Can sequencing explain the in-out effect?. Trends in Cognitive Sciences. 
  • Vogel, T., Ingendahl, M., & McCaughey, Linda (2022). Contingency Inferences From Base Rates: Conditional and Unconditional. Judgment and Decision Making, 17(2), 400-424.
  • Paunov, Y. Vogel, T., Ingendahl, M., & Wänke, M. (2022). Transparent by choice: Proactive disclosures increase compliance with digital defaults. Frontiers in Psychology. 


  • Ingendahl, M., Schöne, T., Wänke, M., & Vogel, T. (2021). Fluency in the in-out effect: The role of structural mere exposure effects. Journal of Experimental Social Psychology, 92, 104079.   
  • Ingendahl, M., Hummel, D., Maedche, A., & Vogel, T. (2021). Who can be nudged? Examining nudging effectiveness in context of Need for Cognition and Need for Uniqueness. Journal of Consumer Behaviour 20(2), 324- 336. 
  • Halicki, K., Ingendahl, M., Meyer, M., John, M., Schreiner, M., & Wänke, M. (2021). From which direction does the Empire strike (back)? Attack vs. defense and the Spatial Agency Bias. Frontiers in Psychology, 12, 1481. 
  • Vogel, T., Ingendahl, M., & Winkielman, P. (2021). The Architecture of Prototype Preferences: Typicality, Fluency, and Valence. Journal of Experimental Psychology: General, 150(1), 187-194.